For two decades I've led brand design and creative direction inside some of the world's largest consumer-goods companies, including Procter & Gamble, L'Oréal, and Kimberly-Clark. I've built and guided design teams, owned brands end-to-end, and shaped visual identity, packaging, and brand expression across beauty, haircare, skincare, baby care, fabric care, and consumer brands.

My background balances large-scale corporate work with consulting for smaller and independent brands, bringing global rigor and creative flexibility to both.

I was born and raised in Mexico City, and have spent the past twenty years living and working across the USA, Singapore, and the Middle East. That path has given me a rare range: the rigor of global corporate brand systems combined with the cultural fluency to make design land in very different markets.

Alongside my corporate work, I've collaborated with startups and purpose-led organizations and mentored emerging creatives in the UAE, a practice grounded in real industry experience.

I care about work that puts people first, design that brings clarity, and collaboration that helps teams do their best.