I build scalable design systems that turn brand ideas into visual expressions consumers love.
I design scalable systems that bring brand purpose to life through a 360° approach—rooted in a deep understanding of positioning, purpose, and audience. From translating brand essence into visual identity to defining the look, tone, feel, and personality, I create systems that flex across every touchpoint that matters—packaging, retail, digital, and beyond—driving distinction, flexibility and growth at scale.
ESSEN – Skincare That Keeps It Simple (and Smart)
A bold, youthful brand identity and packaging system for a modern skincare routine—easy to use, visually punchy, and built with purpose.
Scope: Brand Strategy / Full Visual Identity / Creative Direction / Packaging Design / Omnichannel Experience Design
Here are some of the brands that I have worked on from strategy, brand positioning, packaging to omnichannel design systems in North America, Latin America and South East Asia.
SKYN – Natural Skincare with Elegant Charm
Developed a premium visual identity and packaging system for a nature-first skincare brand, combining refined design with a compelling brand story.
Scope: Creative direction / Packaging design / Storytelling system
