Design systems that scale—and bring brand purpose to life across every touchpoint.
I design brand systems that bring clarity, consistency, and distinction across every touchpoint.
From identity to packaging to digital, my work ensures brands are instantly recognizable, relevant, and ready to grow.
ESSEN – Skincare That Keeps It Simple (and Smart)
A bold, youthful brand identity system for a skincare routine that’s easy, purposeful, and visually distinct.
Design Challenge: How might we create a skincare brand that feels effortless, modern, and easy to navigate?
Approach: My approach to brand design starts with clarity—clear purpose, clear structure, and clear communication. For ESSEN, that meant creating a brand from the inside out that feels simple but never flat: visually bold and easy to navigate. I developed a flexible system rooted in simplicity and effortless navigation. With intentional color, hierarchy, and tone—designed to grow with the brand while staying recognizable across all channels.
Outcome: A cohesive design system that brings clarity, flexibility and energy to every touchpoint—packaging, e-commerce, digital.
Project Snapshot
Client: ESSEN
Project Type: Brand Design System
Role: Creative Direction Project Scope: Brand Strategy / Visual Identity / Creative Direction / Packaging Design / Omnichannel Experience
To build a successful design system, it must be rooted in the why of the brand. I call this the brand’s essence — the foundation that ensures the design language and visual expression bring to life the brand’s soul, purpose, and positioning. When this essence doesn’t yet exist, I help brands define it.
Other Brands I have designed for
I’ve created brand systems for global, and regional brands across North America, Latin America, and Southeast Asia—ranging from beauty, haircare, skincare, dairy, baby care and snacks categories. My focus is on ensuring consistency, and help brands grow with flexibility.
