Packaging is brand strategy made visible
I create packaging systems that reflect a brand’s purpose and cut through on shelf. I’ve worked across beauty, haircare, skincare, fabric care, baby care, snacks, dairy, and food in global and regional markets.
PANTENE X MOSCHINO — Limited Edition Capsule Concept
A premium capsule concept exploring how to merge Moschino's playful fashion codes with Pantene's haircare equity, translated into packaging, brand expression, and activation.
Role:Solo response to a senior creative brief from Procter & Gamble. I developed the collaboration narrative, defined the visual language, designed the packaging direction, and built out activation concepts, translating Moschino's fashion aesthetic into a coherent Pantene brand expression.
Outcome: A complete concept response delivered solo, demonstrating how I approach a senior brief end to end, from brand DNA assessment through packaging direction and activation. I combined traditional brand thinking with AI-assisted visualization, using AI tools to accelerate exploration and refine direction while applying senior creative judgment to brand DNA, narrative, and design decisions. The work shows how I integrate emerging tools with established craft to move fast without losing rigor.
Brand & Design Audit · Visual Language · Packaging Direction · Activation Concepts · AI-Assisted Visualization · Conceptual Art Direction
Other Packaging Projects
