Shaping visual identities that are meaningful & distinctive.
I reimagine brands from the inside out using storytelling to connect purpose with identity.
BON — Brand Identity Redesign
A refreshed identity created to reflect Bon’s evolving purpose, narrative, and learner-centered approach.
Role: Creative Lead on a research-driven brand redesign. I owned brand strategy, visual identity, typography system, color system, and brand guidelines, partnering closely with Bon's leadership to translate the organization's evolving purpose into a coherent design language.
Outcome: A complete brand identity system covering logo, type, color, and voice, now applied across Bon's print, digital, and program materials, giving the organization a consistent, warm, and learner-centered presence.
Creative Direction · Brand Strategy · Visual Strategy · Identity Systems · Brand Guidelines
