Packaging is brand strategy made visible.
I see packaging as an extension of the brand. I design packaging as a system that feel true to a brand’s purpose—while standing out on shelf and giving it a competitive edge. My work spans categories and industries including beauty, haircare, skincare, fabric care, baby care, snacks, dairy, and food—across both global and regional markets.
Pantene x Moschino Limited Edition
A luxurious, high-impact limited edition that blends modern glamour with iconic brand codes—designed for bold expression in the Middle East.
Design Challenge
How might we blend Pantene’s modern elegance with Moschino’s bold irreverence to create a limited-edition capsule that feels elevated, collectible, and culturally relevant?
Approach
Black Mirage brings together luxury and attitude—infusing Moschino’s iconic motifs into Pantene’s sleek aesthetic. I led concept development and visual direction, using rich textures, bold contrasts, and symbolic detailing to create a sense of dark glamour and regional sophistication. The vision extended beyond packaging, with ideas for gift sets and desert pop-up activations.
Outcome
A high-impact limited edition designed to spark desire and build buzz across shelf, digital, and experiential touchpoints—turning everyday haircare into a bold statement of self-expression.
Project Snapshot
Client: Pantene (speculative concept)
Project Type: Limited-Edition Packaging Concept
Role: Creative Direction
Project Scope: Concept Development / Visual Direction / Packaging Design / Trend Insight / Brand Collaboration Strategy
The foundation to a limited edition is to think strategically about how the two DNA’s can co-exist.
Packaging Highlights
A visual showcase of packaging work I’ve led across categories, audiences, and markets. From limited editions and system refreshes to new brand launches, these examples reflect a wide range of design challenges brought to life through creative direction and strategic craft
Creative Direction in Action
Behind every packaging project is a foundation of visual research and conceptual art direction—shaping the look, tone, and feel of each brand and its system.
Looking to elevate your packaging?
Let’s connect and explore how I can support your next product launch or refresh.
I can support you with:
Concept development and design strategy
Packaging design systems
Art direction and on-pack storytelling
Creative collaboration with in-house or agency teams