Hello! I am Marisela
Creative Director | Brand Builder | Systems Thinker
I help brands and teams connect creativity with strategy
For over 20 years, I’ve reimagined how brands show up, scale, and connect across the world — bringing strategic creative leadership to FMCG, startups, and purpose-driven organizations.
Explore my work
Brand Design Systems
Global Brand Governance
Visual Identity Design
Brand & Design Strategy
Packaging Design
Service & Experience Design
Design Education & Mentorship
Workshop Design & Facilitation
My Approach
❍ I blend creative instinct with systems thinking
❍ I’m collaborative, quick to onboard, and easy to brief
❍ I lead and inspire cross-functional teams
❍ I bring warmth, clarity, and care into every partnership
❍ I align design with business goals
Let’s Work Together!
I collaborate with brands, agencies, and organizations to turn ideas into clear, creative design
from project partnerships to in-house leadership roles.