Hello! I am Marisela
I’m a creative leader passionate about building thoughtful, impactful design systems. With 20 years of global experience, I’ve led the creation of brands, programs, and experiences that make products and services more meaningful, memorable, and effective.
I bring strategic creative leadership across brands, systems, and experiences—spanning FMCG, startups, and purpose-led organizations.
My work has taken me across LATAM, the USA, Singapore, and the UAE, where I’ve held in-house creative roles, collaborated as a consultant, and led independent projects for a variety of clients.
My Areas of Expertise
Brand Design Systems
Global Brand Governance
Visual Identity Design
Brand & Design Strategy
Packaging Design
Service & Experience Design
Design Education & Mentorship
Workshop Design & Facilitation
My Approach
❍ I combine creative instinct with structured systems thinking
❍ I’m collaborative, fast to onboard, and easy to brief
❍ I align design outcomes with business goals
❍ I bring warmth, clarity, and care into every partnership
Let’s Work Together!
I collaborate with brands, agencies, and organizations to bring clarity and creativity to complex design challenges. From brand and packaging design to program development and creative workshops, I offer flexible freelance and consulting support—short-term or ongoing.